What is best for your website, PPC or organic ranking?
PPC is Pay Per Click, that gives instant visitors to your website as long as you spend money. Organic ranking gives your visitors too, and you don’t have to pay for each click.
To compare, let’s understand, what it takes to rank a website organically?
It takes expert SEO man-hours continuously to keep your website on top, after you rank the first time, yes! that is not easy, it takes teamwork starting from on-page edits, keyword selection, content writing, periodical publishing, press release, and other technical experts to plan and get your organic ranking, which is not free as well.
In fact it takes more money and time to rank a website organically than a quick PPC campaign.
Once you have organic ranking, you can bank on your brand image and get relevant visitors for your products and services.
Image below explains what is PPC and organic ranking for a keyword in Google.
I recommend both, even if you rank well in search engines, you should do PPC if you have a budget, there are hundreds of keywords and millions of people searching, what they think and search, is not in your control, by ranking organically and advertising”, you can cap maximum possible market share.
Both PPC and organic rankings can be achieved well with expert advice, you cannot get that for free. We tend to go for free stuff, or sometimes we try to find an easy solution, you can start your PPC campaign yourself, but without expert advice, you more likely to lose your money or you might not get the best ROI.
Similarly, you can read online SEO tutorials and start doing SEO yourself, who can stop you.
You got a website and you are free to do whatever you think of. You need to writedown your GOAL first. Do you have free stuff as downloads, you are selling products online or you need visitors to fill an inquiry form. Every website is different and it takes a unique approach to get ROI.
If you simply want to compare, the table below explains
|Time||Number of keywords||Expert advice||Money||Result|
|PPC||Quick to start||no limits||Yes||Paid to Advertiser||Till you advertise|
|Organic ranking||Takes time based on market||no limits||yes||Paid for experts||Long time ranking|
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