“Keyword Ranking” very first thing comes in mind when you plan to promote your website online, we are talking about how you can select the best keywords for your online campaign. In any case, be it organic ranking or online PPC, you must have a set of keywords to work on.
How to select keywords?
There are many keyword research tools free as well as paid to find what people are searching for. One of the best is Google’s keyword research tool, that gives a good insight into how many people are searching and all other related keywords.
To start with you can writedown all your product names, services you offer, now one by one search for each on Google’s keyword research tool, make sure you have selected your target market location. In case you are a local service provider, select your state name, to be more specific you can select your location on the map.
Once you have all related keywords, go through all of them manually, and remove all nonrelated words. You must give this time to get the best set of keywords. Once you have a final list, look for the number of visitors they promise monthly and difficulty level. It is wise to make a priority list now in ascending order in terms of difficulty. Always target easiest first, and next move to more traffic-generating keywords.
Why keyword ranking is important?
Your online brand or website is of no use if people are not visiting, to bring the targeted traffic you can mainly depend on search engines and secondly on social media websites like Facebook and Twitter.
You can expect these referral visitors only once you have ranking in these search engines like Google.
How to rank your keywords?
Keyword ranking by search engines mainly depends on how your pages are indexed, what is your website authority, how many web pages are recommending your webpage. These are three key factors apart from many others, but they are most important. To start with you can make a simple plan that works on these three areas:
1. Content development for own website.
2. Content for the article website, press release and social media.
3. Link building by promoting your website on directories, PR websites, social media websites.
For each you need to have a dedicated team, with knowledge of your products and services and of course good English writing skills. Team size can depend on how many articles you are planning.
You have to make sure you have original content that talks about your products and services, that would be for your website visitors, must be informative error-free and make it in detail. Never write thin content. Each article written for the website must have 500+ words, more is better.
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