Chapter -9 – Basic SEO Course
Bing Logo in 2006
Microsoft’s web search engine Bing was launched on June 3rd, 2009. Microsoft replaced Live search to Bing, it is developed using ASP.NET. At the time of launch by Microsoft CEO Steve Ballmer on May 28, 2009, at the “All Things Digital conference” in San Diego, California it included search suggestions called “Explore pane” based on semantic technology from Powerset. Bing offers different search results for Web Pages, Images, Videos, and maps. As of October 2018, Bing was the 3rd largest search engine globally, with a market share of 4.58%, behind Google 77%, and Baidu 14.45%, Yahoo was 4th with 2.63%.

MSN Search Homepage in 2006
Before Bing and Live Search, it was MSN Search originally launched in 1998, back then it was using search results from Inktomi. In 2004 Microsoft started a beta program to build its own crawler for MSN Search with huge investment, this was due to rivalry with Yahoo! Search because they were working on a new web crawler as well. Image search of MSN was powered by a Picsearch.

Picsearch is a Swedish company that offers image search services for large websites.

Windows Live Search
Windows Live Search Screen
Windows Live Search was launched on March 8, 2006, The final version was launched on September 11, 2006, to replace the MSN search.

Bing Logo in 2013
Bing Logo in 2013

Bing Logo used from 2013 to 2016
Second Bing Logo used from 2013 to 2016

The “Bing” name was innovated by focus groups, Microsoft decided to use this name because it was short, easy to spell, and memorable. The name Bing is similar to the word “Bingo” that defines the discovery of something. Microsoft advertising strategist David Webster originally proposed the name “Bang”, but finally word Bing was chosen.

There was a legal problem as well in 2009, when The Laptop Company, Inc stated in a press release that name Bing would make confusion in the market as Bing and their product BongoBing both do an online product search

Today we still use Bing as a search engine, but Google is more useful because of index size, search quality. The future is not known, anything can change with new technological discovery.

Assignment: Make a list of main contributions in developing Bing Search Engine, the document should contain pictures and detailed information about each person, company.